Does your content
pass the brain test?

Not views. Not clicks.
Cognitive impact.

Traditional analytics measure what the platform recorded. BAO Score measures what the brain registered. These are not the same thing.

The most-viewed ad isn't always remembered. The highest-ranked page isn't always trusted. Because getting on a screen is a distribution problem — staying in a mind is a cognitive one.

Sample scores from a real Atenxa analysis. Get yours →

A full attention
architecture report.

Every BAO Score comes with a complete breakdown — frame by frame, second by second. Not just what happened. Why it happened, and how to fix it.

Three steps to knowing
before you post.

Attention isn't one thing.
It's six measurable signals.

The way SEO has rankings. The way GEO has citations. BAO has attention scores. Each dimension maps a specific cognitive mechanism that determines whether your content survives the brain's filtering process.

• Hook Strength
  Measures scroll-stop power in the first 300ms. Does your opening frame trigger the brain's threat/reward scanner?
• Curiosity Gap
  Measures the brain's reward anticipation signal. Does your content create a question the brain needs to answer?
• Identity Resonance
  Measures niche recognition. Does the brain immediately identify this content as relevant to its current attentional template?
• Retention Prediction
  Estimates completion probability based on dopamine reward pacing. Where does the anticipation engine shut down?
• Cognitive Ease
  Measures mental processing cost per frame. High cognitive load without reward = swipe. This catches that risk.
• Emotional Density
  Measures affective engagement per second. Emotion is the brain's primary retention mechanism — this maps its presence.